ErgoForm
Human Centric Design
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problem
Ergoform builds products that put the human experience first — but their website wasn't doing the same for their users. The old experience was a study in contradiction: a brand obsessed with precision and comfort, represented online by outdated visuals, a cluttered navigation, and a design language that undersold every product in the catalogue. First-time visitors couldn't find what they needed. Returning customers couldn't trust what they saw. And the brand — one genuinely worth believing in — was invisible behind the noise. The website wasn't just underperforming. It was actively working against the company.
solution
The redesign started with one question: what did it feel like to experience Ergoform? How did it feel to take a load off in a chair made by Ergoform? And what are the differences in how the brand is pressenting to how I/the clients were experiencing Ergoform. That became the design brief. Every layout decision, typographic choice, and interaction was built to mirror the physical experience in a digital one. The page layouts, brochures, UI, logo variants were all rethought. The visual system was rebuilt around clarity and useability— letting the products breathe. And the content was rewritten to speak with the authority the brand had earned but never quite owned. The result is a website that doesn't just show Ergoform's products. It presents them at the level they were always meant to be seen.
Ergonomics is, at its core, a collaboration between designer and user — the idea that we do not design in a vacuum, we need collaboration/feedback to improve. Ergoform has always understood that. What this redesign did was extend that same respect to the digital experience. The old site asked users to work for it, sometimes with an unintuitive UI or broken links etc. This experience works for them. Every scroll, every click, every product page was designed with the same obsessive care that goes into the furniture itself. In collaboration with people who have been in the industry for years and know how their client base works, we designed and redesigned guiding layouts and user journey in ways a single designer wouldn't think about. This wasn't only a cosmetic refresh. It was an alignment — bringing the brand's online presence into the same league as the products it sells. Because a company this serious about how people live and work deserves a website that's equally serious about how people browse and buy.
year
2023 - 2026
tools
Webflow
category
Web Design
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