Slade Van Niekerk

Slade Van Niekerk is an up and coming road racer. Now that he is becoming more popular he needs a more professional brand to move forward in his career and gain sponsors

problem

Slade Van Niekerk needed some direction with his brand. He wanted to start taking road racing more seriously as he was becoming an up-and-comer in the scene. So when Slade presented the project, the main direction was that he likes the colour green and his number is 96. He wanted to give as much creative freedom, but needed a logo, ideas for social media, posters to promote races and potentially sign and finally merch ideas for the future when he starts gaining a following.

solution

With the creative freedom, I needed to give direction to this project. So, with meeting with Slade and doing some research around what his competitors are doing, I started to work on giving Slade a logo that could last him until he reached the big leagues. What I was quite proud of was incorporating his initial "S" into the forms of his number 96 to blend his two identities as rider 96 and Slade Van Nieker.

year

2021

timeframe

14 Days

tools

Corporate Identity